Poker and Casino Promotional Solutions
Design a system to integrate all account types
Role: Lead Designer
Overview
YJackpot is a promotional management and display platform designed for casino poker rooms. It centralizes jackpot tracking, promotional scheduling, player reward visibility, and in-room display management. This UX case study demonstrates the design process, key decisions, and final solution for a modernized, intuitive system.
Problem
Poker rooms rely heavily on promotions—bad beat jackpots, high-hand giveaways, timed bonuses—to drive player engagement.
But current workflows are fragmented:
- Promotions are stored in spreadsheets or printed sheets
- Updating digital signage requires manual input or calling IT
- Staff have no real-time insight into promo performance
- Messaging to players is inconsistent across screens
- Last-minute promo changes cause communication breakdowns
This results in errors, delays, and lower player engagement.
Project Goals
- Enable poker room staff to manage promotions, jackpots, and rewards easily and accurately.
- Provide real-time, visually engaging promotional displays across in-room digital screens.
- Increase player engagement by surfacing active promotions and jackpot values.
Key Metrics
- 40% reduction in promotional update time
- 90% fewer display inaccuracies reported
- 20% increase in player participation in scheduled promos
- Reduce staff training time by delivering an intuitive, efficient interface.
Target Users
Room Management
Oversees daily promotional schedules.
Needs efficient tools to create, update, and monitor promotions.
Poker Room Staff
Frequently updates jackpot amounts.
Needs a quick-access interface with minimal steps.
Poker Players
Interact via display boards showing jackpots and active promotions.
Want clear, enticing visuals and real-time accuracy.
Research
Interviews with Poker Staff
- “We announce promos verbally because updating signage is a pain and we hope news spreads.”
- "We lose track of what’s active during busy periods.”
- “We’d love to push everything from one screen instead of calling IT or just displaying an excel sheet.”
Interviews with Players
- “I rarely pay attention to the promos because it is too hard to keep track during a match.”
- "Looking up at the the excel sheet is a dead giveaway that you may have a good hand.”
- “Would be great to know what promos are coming daily.”
Sign In and Scheduling
The staff can use their company emails to sign in to the application via a web app. Emails will be setup directly by organization and management will have access to promotional scheduling. Scheduling promos is as simple as picking a date and deciding what type of promo. The account will have a set type of promos offered created by the admin, but they can still make custom ones in real time.
Promo Management
As a promo is running the floor staff needs to be able to quickly and easily manage the current hands. They will have access via their tablets or their computers at the main desk. Dealers will have a bluetooth button, under the table, to notify staff of high hand winners. As a new hand is put in the displays are updated to show the new hand to beat. If there is no promo in place the staff will see the time for the next one, at any time management can manually add a promo.
Reports and Settings
Clients can analyze how effective and profitable their promos are as well as audit all payouts. These features make the analysis that much easier to ensure the promos are timed right and low and high are set appropriately. In the settings they can customize their color palette and logo, as well as manage all users. Specific roles can be assigned to each user, keeping their responsibilities locked down for compliance/tracking.
Display
Working with players who have traveled the world playing poker tournaments, we designed a display based on their feedback. The timer is the main focus until a high hand is called and then that becomes the focal point. When a no promo is active, the display advertises the next one or the poker room itself.
Internal
To make onboarding new casinos or poker rooms easier, we built a higher level system to manage the accounts. Everything from the branding, color palette, and users can be added to get the poker room or casino started.
Projected Impact
- Promotions run more consistently and with fewer errors
- Staff gain immediate control of displays
- Players clearly understand available jackpots
- Marketing increases brand alignment and campaign timing
- Casinos create more sophisticated promotions with less effort
Conclusion
YJackpot delivers a modern, user-friendly system that enhances poker room operations while elevating the player experience. With intuitive controls, automation, and high-impact visuals, it creates a unified ecosystem for managing and showcasing promotions in real time. We presented this to a few local casinos before the startup eventually ran out of funding.
Connect with me
bbryants.design@gmail.com
Home
Sawdust
About
Poker and Casino Promotional Solutions
Design a system to integrate all account types
Role: Lead Designer
Overview
YJackpot is a promotional management and display platform designed for casino poker rooms. It centralizes jackpot tracking, promotional scheduling, player reward visibility, and in-room display management. This UX case study demonstrates the design process, key decisions, and final solution for a modernized, intuitive system.
Problem
Poker rooms rely heavily on promotions—bad beat jackpots, high-hand giveaways, timed bonuses—to drive player engagement.
But current workflows are fragmented:
- Promotions are stored in spreadsheets or printed sheets
- Updating digital signage requires manual input or calling IT
- Staff have no real-time insight into promo performance
- Messaging to players is inconsistent across screens
- Last-minute promo changes cause communication breakdowns
This results in errors, delays, and lower player engagement.
Project Goals
- Enable poker room staff to manage promotions, jackpots, and rewards easily and accurately.
- Provide real-time, visually engaging promotional displays across in-room digital screens.
- Increase player engagement by surfacing active promotions and jackpot values.
Key Metrics
- 40% reduction in promotional update time
- 90% fewer display inaccuracies reported
- 20% increase in player participation in scheduled promos
- Reduce staff training time by delivering an intuitive, efficient interface.
Target Users
Room Mgmt.
Oversees daily promotional schedules.
Needs efficient tools to create, update, and monitor promotions.
Poker Room Staff
Frequently updates jackpot amounts.
Needs a quick-access interface with minimal steps.
Poker Players
Interact via display boards showing jackpots and active promotions.
Want clear, enticing visuals and real-time accuracy.
Research
Interviews with Poker Staff
- “We announce promos verbally because updating signage is a pain and we hope news spreads.”
- "We lose track of what’s active during busy periods.”
- “We’d love to push everything from one screen instead of calling IT or just displaying an excel sheet.”
Interviews with Players
- “I rarely pay attention to the promos because it is too hard to keep track during a match.”
- "Looking up at the the excel sheet is a dead giveaway that you may have a good hand.”
- “Would be great to know what promos are coming daily.”
Sign In and Scheduling
The staff can use their company emails to sign in to the application via a web app. Emails will be setup directly by organization and management will have access to promotional scheduling. Scheduling promos is as simple as picking a date and deciding what type of promo. The account will have a set type of promos offered created by the admin, but they can still make custom ones in real time.
Promo Management
As a promo is running the floor staff needs to be able to quickly and easily manage the current hands. They will have access via their tablets or their computers at the main desk. Dealers will have a bluetooth button, under the table, to notify staff of high hand winners. As a new hand is put in the displays are updated to show the new hand to beat. If there is no promo in place the staff will see the time for the next one, at any time management can manually add a promo.
Reports and Settings
Clients can analyze how effective and profitable their promos are as well as audit all payouts. These features make the analysis that much easier to ensure the promos are timed right and low and high are set appropriately. In the settings they can customize their color palette and logo, as well as manage all users. Specific roles can be assigned to each user, keeping their responsibilities locked down for compliance/tracking.
Display
Working with players who have traveled the world playing poker tournaments, we designed a display based on their feedback. The timer is the main focus until a high hand is called and then that becomes the focal point. When a no promo is active, the display advertises the next one or the poker room itself.
Internal
To make onboarding new casinos or poker rooms easier, we built a higher level system to manage the accounts. Everything from the branding, color palette, and users can be added to get the poker room or casino started.
Projected Impact
- Promotions run more consistently and with fewer errors
- Staff gain immediate control of displays
- Players clearly understand available jackpots
- Marketing increases brand alignment and campaign timing
- Casinos create more sophisticated promotions with less effort
Conclusion
YJackpot delivers a modern, user-friendly system that enhances poker room operations while elevating the player experience. With intuitive controls, automation, and high-impact visuals, it creates a unified ecosystem for managing and showcasing promotions in real time. We presented this to a few local casinos before the startup eventually ran out of funding.
Connect with me
bbryants.design@gmail.com
Home
Sawdust
About
Poker and Casino Promotional Solutions
Design management system and display
Role: Lead Designer
Overview
YJackpot is a promotional management and display platform designed for casino poker rooms. It centralizes jackpot tracking, promotional scheduling, player reward visibility, and in-room display management. This UX case study demonstrates the design process, key decisions, and final solution for a modernized, intuitive system.
Problem
Poker rooms rely heavily on promotions—bad beat jackpots, high-hand giveaways, timed bonuses—to drive player engagement.
But current workflows are fragmented:
- Promotions are stored in spreadsheets or printed sheets
- Updating digital signage requires manual input or calling IT
- Staff have no real-time insight into promo performance
- Messaging to players is inconsistent across screens
- Last-minute promo changes cause communication breakdowns
This results in errors, delays, and lower player engagement.
Project Goals
- Enable poker room staff to manage promotions, jackpots, and rewards easily and accurately.
- Provide real-time, visually engaging promotional displays across in-room digital screens.
- Increase player engagement by surfacing active promotions and jackpot values.
Key Metrics
- 40% reduction in promotional update time
- 90% fewer display inaccuracies reported
- 20% increase in player participation in scheduled promos
- Reduce staff training time by delivering an intuitive, efficient interface.
Target Users
Room Management
Oversees daily promotional schedules.
Needs efficient tools to create, update, and monitor promotions.
Poker Room Staff
Frequently updates jackpot amounts.
Needs a quick-access interface with minimal steps.
Poker Players
Interact via display boards showing jackpots and active promotions.
Want clear, enticing visuals and real-time accuracy.
Research
Interviews with Poker Staff
- “We announce promos verbally because updating signage is a pain and we hope news spreads.”
- "We lose track of what’s active during busy periods.”
- “We’d love to push everything from one screen instead of calling IT or just displaying an excel sheet.”
Interviews with Players
- “I rarely pay attention to the promos because it is too hard to keep track during a match.”
- "Looking up at the the excel sheet is a dead giveaway that you may have a good hand.”
- “Would be great to know what promos are coming daily.”
Sign In and
Scheduling
The staff can use their company emails to sign in to the application via a web app. Emails will be setup directly by organization and management will have access to promotional scheduling. Scheduling promos is as simple as picking a date and deciding what type of promo. The account will have a set type of promos offered created by the admin, but they can still make custom ones in real time.
PromoManagement
As a promo is running the floor staff needs to be able to quickly and easily manage the current hands. They will have access via their tablets or their computers at the main desk. Dealers will have a bluetooth button, under the table, to notify staff of high hand winners. As a new hand is put in the displays are updated to show the new hand to beat. If there is no promo in place the staff will see the time for the next one, at any time management can manually add a promo.
Reports and
Settings
Clients can analyze how effective and profitable their promos are as well as audit all payouts. These features make the analysis that much easier to ensure the promos are timed right and low and high are set appropriately. In the settings they can customize their color palette and logo, as well as manage all users. Specific roles can be assigned to each user, keeping their responsibilities locked down for compliance/tracking.
Display
Working with players who have traveled the world playing poker tournaments, we designed a display based on their feedback. The timer is the main focus until a high hand is called and then that becomes the focal point. When a no promo is active, the display advertises the next one or the poker room itself.
Internal
To make onboarding new casinos or poker rooms easier, we built a higher level system to manage the accounts. Everything from the branding, color palette, and users can be added to get the poker room or casino started.
Projected Impact
- Promotions run more consistently and with fewer errors
- Staff gain immediate control of displays
- Players clearly understand available jackpots
- Marketing increases brand alignment and campaign timing
- Casinos create more sophisticated promotions with less effort
Conclusion
YJackpot delivers a modern, user-friendly system that enhances poker room operations while elevating the player experience. With intuitive controls, automation, and high-impact visuals, it creates a unified ecosystem for managing and showcasing promotions in real time. We presented this to a few local casinos before the startup eventually ran out of funding.
Connect with me
bbryants.design@gmail.com